The Century of the Self - Season 1 - Eps 1: Happiness Machines

Name: Eps 1: Happiness Machines
Released: 2002-03-17
Rating: 4.2

2002-03-17 • 58 min • ⭐ 8.415/10

The story of the relationship between Sigmund Freud and his American nephew, Edward Bernays. Bernays invented the public relations profession in the 1920s and was the first person to take Freud's ideas to manipulate the masses. He showed American corporations how they could make people want things they didn't need by systematically linking mass-produced goods to their unconscious desires.

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About The Century of the Self

Title: The Century of the Self

First Air Date: 2002-03-17

Last Air Date: 2002-04-07

Status: Ended

Rating: 8.415/10 (from 106 votes)

Language: EN

Seasons: 1

Total Episodes: 4

Network: BBC Two

Genres: Documentary, War & Politics

Production Companies: RDF Media, BBC

Synopsis

The legacy of famed psychoanalyst Sigmund Freud informs the lives of people throughout the world even to this day, though it's a phenomenon to which most are unaware. The film is an exhaustive examination of his theories on human desire, and how they're applied to platforms such as advertising, consumerism and politics.