American Experience - Season 2 - Eps 7: Mr. Sears' Catalogue
They started selling watches. Then Richard Sears and Alva Curtis Roebuck started a revolution -- a "wish book" that made life on the farm a little easier and put consumer goods within reach of every American. A story of entrepreneurial triumph as well as an affectionate portrait of America from the 1890s through the 1920s.
About American Experience

Title: American Experience
First Air Date: 1988-10-04
Last Air Date: 2025-02-25
Status: Returning Series
Rating: 7.5/10 (from 32 votes)
Language: EN
Seasons: 38
Total Episodes: 396
Network: PBS
Genres: Documentary
Production Companies: GBH
Synopsis
TV's most-watched history series brings to life the compelling stories from our past that inform our understanding of the world today.